Sworn enemies of monotony, gather round. Fans of Electronic Dance Music (EDM), listen up: it’s time to get hyped. Hypefest is hitting campus Thursday, April 16, and you aren’t going to want to miss it.
Hypefest is the first event of its kind to grace MSU. A six-hour long, electronically-infused dance party, the event promises to turn an average Thursday evening into an amazing night. Featuring local, regional and nationally touring EDM acts (including recognizable names like The Disco Fries and KTheory), Hypefest is pulling out all the stops to light the campus on fire.
“It’s a new market, so to speak, that hasn’t been readily available at our university, [especially] when compared to other universities,” ASMSU Campus Entertainment Director Randy Mutschler said. “Bringing students this entertainment is bringing them a new option — it’s bringing them a new niche that we can fill.”
Mutschler, originally from Washington, was used to music festivals like Sasquatch and Watershed. This led him to wanting to sponsor a huge, festival-style event at MSU. Seeing the success of events like Hush Hush (a Bozeman-based electronic music festival that, during its last go-around, was headlined by the Far East Movement) made ASMSU realize that there is, in fact, an audience for EDM in Bozeman and that a campus EDM event could be wildly popular.
“This is going to be one of the largest events sponsored by ASMSU that we’ve ever had,” Mutschler said. “It’s going to be a bunch of firsts for the university. It’s the first time that electronic music has been brought to [MSU] at this level. It’s the first time that we, as an organization, have been able to have food trucks on the university campus. That’s a one-time thing that we were able to sponsor for this and we’re really looking forward to it.”
In addition to featuring big names like The Disco Fries and KTheory, Hypefest will also feature hour-long sets from M-AD, Nerdskull and Sharkw3ek, all of whom are based out of Missoula. Also performing is BROPhlex, an act compromising of two brothers, one of whom is an MSU student and the other of which is from Missoula. The process of selecting, negotiating with and signing acts began all the way back in October, along with securing a venue, dealing with local vendors and working out the logistics of fencing off Centennial Mall, where Hypefest is being held. This six-month process is culminating in an end-of-the-year celebration sure to wow anyone in attendance.
Hypefest will begin at 4 p.m. on the Centennial Mall and will run until 10 p.m. Tickets are $5 in advance (or $10 at the door) and can be purchased at TicketsWest.com, the AskUs desk, the Bobcat Ticket Office and at Rosauer’s.